![]() ![]() ![]() In 2016, Tao Kae Noi invested in a state-of-the-art seaweed production factory to produce seaweed exclusively for the export market due to increased popularity and demand. That same year, Tao Kae Noi started expanding into the international market, from Singapore to many other ASEAN countries, China, Europe, and the USA. In 2006, a factory was opened to meet the increasing consumer demand. The seasoned seaweed snack, named Tao Kae Noi, is accepted by 7-Eleven and Top is told to set up a factory that would pass a sanitary inspection set to happen in one month. It was love at first bite – why not make seaweed more nutritious, tastier, and even easier to eat? After enlisting the help of his mother and specialists from Kasetsart University in creating the snack, the product was launched into the Thai market from there, the company has only grown in size and popularity. 1 rated seaweed brand in Thailand, but is also exported to more than 37 countries. Peeradechapan truly set eyes on his own seaweed snack business. Itthipat is the founder and CEO of Taokaenoi Seaweed. It was not until he was given a packet of traditional roasted seaweed snacks from Korea that Mr. Itthipat Peeradechapan, in an attempt to alleviate his family’s financial problems. It expects sales of Tob Corn to reach 100 million baht this year before rising to 1 billion baht in the next five years.In 2004, Tao Kae Noi (or Little Boss in Thai) was founded by college dropout, Mr. The company plans to sell its products via modern retail channels in the middle of this year. Mr Ittipat said popcorn is interesting because it has become a household product for Asian people.Ī study found Thai consumers are eating more popcorn, boosting the market by 50%, while the market for other snacks grew only 5%. Tao Kae Noi is a Thai snack product company that is largely known for selling variations of flavoured seaweed as a snack. It plans to open six Tob Corn outlets this year and reach 100 shops within five years. Its first Tob Corn shop is at Terminal 21 shopping centre at Asok intersection. Yesterday, it introduced its Tob Corn brand for the growing popcorn market. he has started this seaweed snack business since he was just 19 years old. Under the current political situation, the company will postpone its plan to list on the Stock Exchange of Thailand for another year, two years later than planned, as well as promotion plans with foreign tourists. Itthipat Peeradechapan or tob is the founder and ceo of Taokaenoi. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. "If Western potato chips can have good sales in Asia, Tao Kae Noi seaweed can be sold well in the Western market," Mr Ittipat said. This cookie is set by GDPR Cookie Consent plugin. The factory will be built this year and completed within the middle of next year, boosting the capacity of Tao Kae Noi seaweed by 50% from 3 million pieces a day now. Taokaenoi will spend about 100 million baht to build a new plant on a 10-rai plot in Rojana Industrial Park in Ayutthaya province. Though there are huge opportunities in China, it also has a lot of risks," Mr Ittipat said. Our product is on their shopping lists when they visit Thailand along with Naraya bags and processed mango products. "Tao Kae Noi seaweed snack is very popular among Chinese customers. The factory will be set up over the next three years if its sales in that country can reach 300-500 million baht. Choose Location ©2023 Taokaenoi Food & Marketing PCL. It is conducting a feasibility study to set up a factory in China, Indonesia or Myanmar. Under the concept of Seaweed is on the roll, Party is on the go, Big Roll comes with one roll in each small pack that makes it easy and cozy to eat. To achieve its goal, the company plans to export its products to 100 countries, up from 27 countries mainly in Asia now. Itthipat's story has also been made into the movie The Billionaire. Popcorn has become a household product in Asia, says Mr Ittipat, showing his Tob Corn.Ĭhief executive Ittipat Peeradechapan said export sales of Tao Kae Noi seaweed snacks were worth 1.2 billion baht last year and are expected to rise by five times to 6 billion baht by 2024. Itthipat is the founder and CEO of Taokaenoi Seaweed. ![]()
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